Digital Grief & AI MemorialsTechnology in Mourning
A dead person's profile stays up. Their messages stay on your phone. Now a company will build you a chatbot that talks like them. Here is what the research says about each.
Grief used to have a place: a grave, a box of letters. Now it also has a feed, a chat thread and, increasingly, a chatbot. Brubaker, Hayes and Dourish (2013) documented the first shift, mourning on social media; Hollanek and Nowaczyk-Basińska (2024) mapped the newest one, AI simulations of the dead. Between them sits the thing most people actually have: a phone full of someone's messages.
Key takeaways
- Social media profiles become memorials by default, extending mourning in time and to people who would never have been at the funeral (Brubaker et al., 2013).
- "Griefbots" trained on a person's messages are already commercial. Ethicists recommend consent from the person before death, transparency, adult-only access and a way to retire the bot (Hollanek & Nowaczyk-Basińska, 2024).
- Rereading a loved one's messages can be comforting or can keep you stuck; the difference is usually whether you are visiting or living there.
- Decide, ideally now, what should happen to your own accounts and chats, and tell someone.
Mourning moved online
Brubaker, Hayes and Dourish studied the Facebook profiles of people who had died and found that they turned into memorial sites without anyone deciding they should. Read the study. Friends kept posting, on birthdays and anniversaries and ordinary Tuesdays, often addressing the dead person directly. Two things changed: mourning stretched out in time instead of ending with the funeral, and it reached people at the edges of the person's life who would never have been in the room.
The same has happened, more privately, to messages. A chat thread with someone who has died is the most complete record of a relationship most of us will ever hold, and it stays exactly where it was.
Griefbots
The newest step is generative AI trained on a person's messages, voice or writing to produce a "deadbot" you can talk to. Hollanek and Nowaczyk-Basińska (2024) work through three scenarios of how this goes wrong, from a bot that starts advertising to the bereaved to a child kept "talking" to a dead parent. Read the paper. Their recommendations are concrete:
- Consent from the data donor, ideally while alive, and from the person who will interact with the bot.
- Meaningful transparency: the user always knows it is a simulation, and how it was built.
- Adults only, with particular care for children and for the bereaved in the acute phase.
- A retirement procedure: a dignified way to switch the bot off, rather than a subscription that lapses.
None of this is an argument against building them. It is a checklist for anyone considering one.
Rereading old messages
There is no research verdict on whether scrolling through a dead person's texts helps. Grief researchers talk about "continuing bonds", the ordinary and healthy ways people keep a relationship with someone who has died, and rereading messages is one of them. It becomes a problem when it stops being a visit: when you reread to argue, to find the moment it could have gone differently, or instead of sleeping.
One thing some people find useful is to look at the shape of the conversation rather than its lines: when it was warm, when it went quiet, how it changed over years. MosaicChats can produce that from an exported chat, a timeline of tone and of who reached out when. It is an unusual use of a relationship analyzer, and not for everyone, but it turns a thread you cannot finish reading into something you can hold whole.
What to do with the accounts and the chats
- Export before you lose it. Phones get replaced and accounts close. Save the thread somewhere that is yours; our WhatsApp export guide is the place to start.
- Do not decide anything for a while. Deleting, memorialising, printing, building a bot: none of it has to happen this month.
- Check the platform's options. Most major services offer a memorialised state or a legacy contact. Set one for your own accounts now, and tell someone where things are.
- If you are considering a griefbot, apply the checklist. Did they consent? Will you always know it is a simulation? Can you switch it off? Who owns their words afterwards?
- Talk to a person too. The research on digital mourning is consistent that online spaces extend grief; they do not replace the people in it.
See the whole conversation
If you have a chat you want to see whole rather than reread, MosaicChats turns an exported thread into a timeline of tone and contact over time.
Analyze your chatFrequently asked questions
What is a griefbot?
A chatbot trained on a dead person's messages, voice or writing so that you can talk to a simulation of them. Also called deadbots or postmortem avatars. Ethicists recommend prior consent from the person, clear labelling as a simulation, adult-only use and a way to retire the bot.
Is it healthy to reread texts from someone who died?
Often, yes. Keeping a connection with someone who has died is normal and, for many people, comforting. It becomes a problem when rereading turns into searching for the moment things could have gone differently, or replaces sleep and people. Visit the thread; do not live in it.
Should I make an AI version of a loved one who died?
Only with care. Ask whether they would have consented, whether you will always know it is a simulation, whether you can switch it off, and who controls their data. Hollanek and Nowaczyk-Basińska (2024) set out these safeguards; if a service cannot meet them, wait.
What happens to someone's chats and accounts after they die?
By default, nothing: profiles stay up and messages stay on devices, which is how social media profiles become memorials. Most platforms offer a memorialised state or a legacy contact. Export any chat you want to keep before phones are replaced or accounts closed.
Related reading
References & Sources
- Brubaker, J. R., Hayes, G. R., & Dourish, P. (2013). Beyond the grave: Facebook as a site for the expansion of death and mourning. The Information Society, 29(3), 152–163. Source
- Hollanek, T., & Nowaczyk-Basińska, K. (2024). Griefbots, deadbots, postmortem avatars: On responsible applications of generative AI in the digital afterlife industry. Philosophy & Technology, 37(2), 63. Source